The Power of Like

Brainrental

Location: chi K11 art space
92

Plywood, Paint, Rubber, Metal Wire

The Power of Like is an interactive piece that explores the relationship between people and their love for social media 'likes'. The human brain is trained to receive bursts of happiness when receiving a torrent of thumbs-ups and flattering comments on a photo. This seated cable 'double-tap' machine trains you to exert yourself to get 'likes' — and receive a flurry of self-appreciation in return.

Plywood, Paint, Rubber, Metal Wire

The Power of Like is an interactive piece that explores the relationship between people and their love for social media 'likes'. The human brain is trained to receive bursts of happiness when receiving a torrent of thumbs-ups and flattering comments on a photo. This seated cable 'double-tap' machine trains you to exert yourself to get 'likes' — and receive a flurry of self-appreciation in return.

Brainrental

Brainrental is a creative trio based in Hong Kong, founded in 2012. Inspired by the absurdities in modern metropolitan life, Brainrental transfuses uncanny perceptions into their experiments and creations. From two-dimensional illustrations to three-dimensional installations and tangible objects, the trio substantiates their thoughts through humour and irony, hoping to fuel curiosity and ignite minds.

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Location

Location: chi K11 art space